Go Start Up: Your Best Guide to Unlocking the Values and Culture of Success

About the Book

In today’s times, the most valuable currency for a start-up is the environment it creates and fosters, for its clients as well as for its employees. Be it Droom, upGrad, OYO Hotels & Homes, or Swiggy, the founders of all such successful companies have leveraged the golden rule of protecting and promoting their organization’s values and culture systems to help transform their enterprises into the fabled Unicorns, and in the process garnered enormous goodwill in the market as well as inspired prospective entrepreneurs to achieve the much-coveted start-up success. Karan Kashyap’s Go Start Up provides a starting point for young enterprises’ owners to make minimal errors on this risk-driven road of start-ups. Based on intensive interactions with businesses in India’s third-largest start-up ecosystem, the book effectively caters to the demands of small business magnates, who often face time constraints as they execute multiple roles in their journey of entrepreneurship, and offers a blueprint for them to establish their legacy as founders.

About the Author
The author is a well-renowned business journalist; he is one of the most established contributors for Forbes, where he covers start-ups, investors, and entrepreneurs in South Asia. His written pieces have been cited in research journals such as IDRBT by Duvvuri Subbarao, Former Governor, RBI, in reports by IBM, South China Morning Post, Tech in Asia, and the Harvard Business School. Leading him to become one of the 30 leaders in Asia, a Fellow at Swedish Institute Management Program (SIMP), a Jury member for Sweden-India Mobility Hackathon, and a Panellist on the Aljazeera channel in America. He has been trained by the United Nations for providing skill development to international migrants and refugees in their entrepreneurial ventures. He has studied entrepreneurship at the Massachusetts Institute of Technology (MIT) Bootcamp and is a mentor at Government of India’s Atal Innovation Mission, where he conducts lessons on values driven entrepreneurship. In his free time, he enjoys amassing cultural masks, playing darts for Trinidad and Tobago team, and practicing Japanese linguistic skills.