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Business & Marketing Across Cultures
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a...
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About the Book
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
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Sage Publications
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9781529754377
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ISBN-139781529754377
PublisherSage Publications
BindingPaperback
LanguageEnglish
AuthorJulie Anne Lee
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