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Business Storytelling from Hype to Hack: Unlock the Software of the Mind
The definitive little guide to understanding and using your ultimate communications hack. Storytelling has become a buzzword in marketing, b...
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About the Book
The definitive little guide to understanding and using your ultimate communications hack.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
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English
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Salt Desert Media Group Ltd. (SDMG)
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Hardcover
ISBN-13
9781913738969
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ISBN-139781913738969
PublisherSalt Desert Media Group Ltd. (SDMG)
BindingHardcover
LanguageEnglish
AuthorJyoti Guptara
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