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Essentials of Strategic Management: The Quest for Competitive Advantage
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions and time...
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About the Book
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions and timely examples with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
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9781260092271
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ISBN-139781260092271
PublisherMcGraw-Hill Education
BindingPaperback
LanguageEnglish
AuthorPeteraf, Margaret; Thompson Jr., Arthur; Gamble, John
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