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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
About the Book Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. * D...
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About the Book
About the Book Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
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Wiley
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Hardcover
ISBN-13
9780470820902
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ISBN-139780470820902
PublisherWiley
BindingHardcover
LanguageEnglish
AuthorMark Austin, Jim Aitchison
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