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Market Research with Panels: Types, Surveys, Analysis, and Applications
From the Back Cover One of the most important tasks of market research is to read market developments in such a way that one's own company c...
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About the Book
From the Back Cover
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture.
Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
Edition
1st
Language
English
Publisher
Springer Verlag
Binding
Paperback
ISBN-13
9783658376529
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N/A
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Product Details
ISBN-139783658376529
PublisherSpringer Verlag
BindingPaperback
LanguageEnglish
AuthorMartin Gunther
Edition1st
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