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Perspectives in Marketing Innovation and Stategy
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and stu...
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About the Book
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy.
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Edition
SAE
Language
English
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Taylor & Francis
Binding
Hardcover
ISBN-13
9781032880303
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Product Details
ISBN-139781032880303
PublisherTaylor & Francis
BindingHardcover
LanguageEnglish
AuthorPhilip Kotler, Subhadip Roy, Satyajit Chakrabarti
EditionSAE
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