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Principles Of International Marketing
'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in mark...
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'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.
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9781133588399
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ISBN-139781133588399
PublisherCengage
BindingPaperback
LanguageEnglish
AuthorMichael R. Czinkota, Ilkka A. Ronkainen
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