Reinventing Professional Services: Building Your Business in the Digital Marketplace

About the Book

From the Back Cover

Everyone's talking about how digital tools are leveling the business playing field, making information and skills available to all, but few are looking at what this really means for professionals in today's economy. The commoditization of most white-collar careers has left lawyers competing with do-it-yourself websites, and accountants persuading clients to hire them while simultaneously asking for the software files that provide the basis for their guidance. In Reinventing Professional Services: Building Your Business in the Digital Marketplace, recognized business and career development expert Ari Kaplan presents the ideas and information that you need in order to stay successful.

Just because the rules of the game have changed, there is no reason that the intelligent, adaptable businessperson cannot continue to excel, perhaps even more so than ever before. Prosperity in the world of twenty-first-century business lies in taking calculated risks in order to stand out, including utilizing new technologies, making your business more searchable, and generally working to distinguish yourself from the rest of the pack. At the heart of this new shift is a transition to supplementing your professional guidance with key resources that will help your clients thrive.

Straightforward and highly accessible, Reinventing Professional Services offers readily applicable advice that you can use to start strengthening client relationships right away, in order to regain lost ground and once more become a voice of authority in your field.