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The Handbook Of Communication And Corporate Reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwe...
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About the Book
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
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English
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Wiley
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Hardcover
ISBN-13
9780470670989
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Product Details
ISBN-139780470670989
PublisherWiley
BindingHardcover
LanguageEnglish
AuthorCraig E. Carroll
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