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E-business
E-Business is a comprehensive textbook designed for students of business management. It integrates e-commerce with the strategic aspects of...
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About the Book
E-Business is a comprehensive textbook designed for students of business management. It integrates e-commerce with the strategic aspects of e-business, with the help of numerous examples, exhibits, figures, and case studies.
The book covers different aspects of e-business including models, strategies, security and reliability, and evaluation and audit. It provides in-depth coverage of important issues related to e-business, such as creation of e-business plans and website development, e-market, back-end systems, online payment systems, business intelligence (BI), and knowledge management (KM). The book also delves into the management and techno-managerial aspects of running an e-business.
With its in-depth coverage of the various aspects of e-business, the book will also serve as a valuable reference for marketing and IT professionals as well as e-business practitioners.
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English
Publisher
Oxford UP
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Paperback
ISBN-13
9780198069843
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Product Details
ISBN-139780198069843
PublisherOxford UP
BindingPaperback
LanguageEnglish
AuthorParag Kulkarni / Sunita Jahirabadkar / Pradip Chande
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