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Services Marketing
Services Marketing

Services Marketing

by Vinnie Jauhari & Kirti Dutta (Author), Oxford UP (Publisher)

The second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essent...

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About the Book

The second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essential concepts related to services marketing are explained lucidly with the help of Indian and global examples, exhibits, and case studies. The book integrates theory with corporate examples and provides rich insights into the dynamics of the services sector. It also includes Internet-based exercises which will help the students apply theory to business situations.

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Edition N/A
Language English
Publisher Oxford UP
Binding Paperback
ISBN-13 9780199456161
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Product Details
ISBN-139780199456161
PublisherOxford UP
BindingPaperback
LanguageEnglish
AuthorVinnie Jauhari & Kirti Dutta
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